The "BSBCRT512 – Originate and Develop Concepts" course introduces students to the fundamentals of creativity and innovation in a business setting. It starts by explaining the importance of creativity and how it impacts business success. Students learn to gather relevant information and understand market needs, which sets the stage for idea generation. Techniques for brainstorming and coming up with new ideas are covered, followed by methods for evaluating which ideas are most promising. The course then focuses on developing and refining these ideas, creating plans for implementation, and effectively presenting the final concepts. Students also review and reflect on the outcomes of their ideas, learning from real-world examples of successful innovations. Additionally, the course covers basic legal and ethical considerations related to concept development. Assessments include practical projects, gamified eLearning  and reports to demonstrate understanding and application of the concepts.